Your Guide For Selling
Here's How I can Help from Start to Close
The real estate transaction is complex - and navigating you through every step of the sale is my expertise.
- Initial meeting, walk-through, and needs analysis
- Sign listing agreement and start preparing property for sale: staging, photography, etc.
- Launch “coming soon” marketing campaign and later a "just listed" campaign
- Establish a competitive price and list property
- Start showing your house and hold an open house
- Receive and present offers
- Facilitate inspection process
- Negotiate any issues and oversee appraisal
- Coordinate and prepare for further inspections
- Final walk-through
- Close!
Your Custom Marketing Plan
Digital Marketing that Drives Results
With 95% of buyers looking online at some point in their home search, mastering the digital space is a must. My award-winning suite of technology marketing tools, combined with my market expertise, will deliver optimized search, social media, and email campaigns to ensure your listing shines online. My goal is to provide innovative digital marketing strategies to ensure the right buyers find your property and take action.
Finding Your Buyer
The savviest marketing plan targets the channels buyers are already using to find homes. From optimized internet exposure to networking with local agents, I'll work diligently to find your buyer as fast and efficiently as possible.
Smart, Targeted networking
From dynamic fliers to lead-optimized landing pages to beautiful postcards to custom lookbooks, we'll determine what professionally printed or digital marketing pieces will move the needle to maximize the sale of your property.
As an active member of the real estate community and our community, I will market your listing to top agents and buyer specialists in the area, generating excitement and ensuring maximum exposure.
High-Quality, Professional Photography & Videography
I work with highly qualified, professionally trained real estate photographers and videographers who specialize in making your house look its absolute best. The shoots are based on the seller’s schedule, and I will be present to supervise them.
Print Marketing
- Develop a property brochure to be distributed during property showings.
- Produce a just-listed flier to feature during property showings.
- Send a direct mail just-listed postcard to the surrounding area and similar neighborhoods.
Social Media Marketing
- Send a targeted announcement to my personal database and fellow agents with potential buyers.
- Send targeted emails to surrounding communities and prospective buyers.
- Create a dedicated website for your property to support highly targeted marketing efforts.
Digital Marketing
- Leverage Facebook and Instagram posts to highlight coming soon, just listed, property features, and open houses.
- Leverage Instagram to capture the compelling features of your home, from architectural photos to property walk-through videos.
- Leverage boosted ads to reach nearby active and passive buyers.
Meet Ross–
Robert was an immense help in selling our mother's home. It was an estate sale, which made it extra complicated. He had the title on it from day one of us signing the listing contract, weeks before we even had it on the market. His market valuation was spot on, helping us to catch a falling real estate market in the Austin area at the end of 2022. He handled a difficult buyer's agent with professionalism and walked us through the difficult process of finding all of the correct paperwork and documents to sell an estate property. He even helped us to clear out some items from the house as we neared the closing date. Robert is a full-service realtor and a straight shooter. His sense of humor and the air of a distinguished southern gentleman and really helped to make what can be a difficult process, fun and enjoyable.